What is your previous work
in expo organisation?
For events we work in association with the skyline expositions – an event company which forayed
into organizing events and seminars in India and abroad from 1996. We have successfully conducted
over 120 expos in partnership with CITIBANK , IDBI, AXIS BANK, SBI, STANDARD CHARTERED BANK,
ICICI BANK, CREDAI-PUNE METRO, MAGICBRICKS, 99ACRES.COM, COMMONFLOOR, RADIO MIRCHI
and innovatively started the first permanent event Centre “ICICI HOME SHOPPE”. Our last managed
event “CREDAI PUNE METRO April 2024” which was held at Agriculture Ground Pune, met with huge
success.
Which types of properties I
can expect in the expo?
The event monsoon bonanza is revolving around the TG of senior citizen between the age bracket of
54-65 years, home buyers & property investors. We have endeavoured to chalk out a comprehensive
plan to fulfil every aspirational need of these segments. Be it a self-sustained integrated township
(commercial and residential), senior citizen living projects/service providers /senior citizen
homes.
Fixed retirement income schemes through creating a portfolio in fractional ownership or Dubai
projects which are generating great consistent returns to attract visitors. To sum it up the
participants
profile is from above mentioned categories.
What will one achieve by
participating in this expo?
The event will showcase all major players PAN INDIA and will provide a window of purchase/rental
transactions to the B2C segments. Also, since the sector is growing at a very fast pace many
professional associations representing the cps and real estate broking firms are showing keen
interest
to enter this segment. We are inviting 400+ channel partners at the knowledge series to create a
bridge for business opportunities in this segment. To conclude the event will provide excellent
opportunities for branding, direct sales, pre-launch exposure and creating a channel of sales
through
cp networking.
How do you plan to engage
with potential clients or partners during the expo?
We have extensive network with NRIs and potential real estate aspirational buyers from Pune through
our recent activations in India and abroad. For the first time in INDIA this event will provide
pick-ups & every visitor will be treated as a VIP by our relationship managers. Personal invitation
and guided tour followed by breakfast, lunch or Hi-tea depending upon their time of visit to the
event. This may ensure 3000+ footfall through our RSVP models. In addition, we might expect 1500+
direct walk-ins through our media vehicles and campaigns. The reach out campaigns have been given in
detail in our event website for participation and registration.
What kind of marketing
efforts are you undertaking for this expo to ensure that people are aware
of it? Additionally, which marketing channels have you used to advertise the event so
far?
The social media campaign is kick starting from 10th JUNE 2024. We are promoting the event in
outdoor Billboards, OOH, Print, campaign through databases also Radio FM.
Are there any specific
promotions or activities that you intend to organize at your expo booth?
We are providing a basic shells scheme in octonorm system with spotlights, carpeting, plug points,
table and chairs along with fascia name. We will suggest a vendor for stall designing along with his
executed work portfolio and contact details.
Who are the B2B and B2C
audiences you are targeting, and from which cities are you inviting them?
B2C is being invited from PUNE, NEW MUMBAI, THANE and REST OF MAHARASHTRA INCLUDING
MARATHWADA AND THE UPCOUNTRY MARKET.
What are the total number
of customers, officers, or B2B companies we can expect at the expo?
RSVP route 3000+, walk-ins 1500+ footfall, brokers/cp-400+, Celebrated speakers, list of the
knowledge series is mentioned in the event brochure.
Is Brickschain backed by
Government of India initiative?
Yes. Event Organiser – BRICKSCHAIN PVT LTD is working under back up of Apiary centre of excellence
at Ministry of Electronics and Information Technology & STPI, GOVT OF INDIA. BRICKCHAIN PVT LTD.
is one of the eighteen selected projects out of 4000+ applications followed by a rigorous selection
procedure. STPI, GOVT OF INDIA holds stake in BRICKSCHAIN through a section eight company
called STPI initiatives. The final list of OFFICERS/DIRECTORS and officiating personal will be
announced
15 days before the EXPO.
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